Haka Products Blog

INFOGRAPHIC: The Story Behind Product Failures

Your go to market plans are heavily dependent on your sales team. Are you providing them with the tools they need to succeed?

The new B2B buyer is more connected and informed than ever. It isn’t good enough to show up to a meeting with a product pitch. Your sales reps need to be able to understand the buyer, their company, and how your new offering solves a problem that they actually care about.

In this infographic, we explore some of the reasons why go to market plans for new product launches fail. We’d love to hear from you! Share your thoughts and experiences in the comments.

Colm Lennon
Founder – Haka Products

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